

The Charm Glossary
Tell your story through personalized jewelry. Read our go-to guide on all things charms, including how to attach, how to stack and how to make your stack yours.

The Charm Glossary
Tell your story through personalized jewelry. Read our go-to guide on all things charms, including how to attach, how to stack and how to make your stack yours.
Every piece of A&M jewelry has a hidden meaning, and charms let you tell your story with meaningful designs and gemstones. Prepare to be charmed by 9k gold and recycled sterling silver motifs, ready and waiting to customize your stack.


For Story Chain® & welding
Story Charms
Crafted in 9k solid gold, our Story Chain® & Welding charms are attached to your chosen chain by our expert jewelers in-store. In dainty designs to treasure, choose a unique combination to tell your story.
Meet the Story Charms
For our beaded Bracelets and Necklaces
Click Charms
Take your pick, and listen for the click. Crafted in 9k solid gold, attach the Click Charms to our Beaded Bracelets and Necklaces to create your personalized piece. Simply place the charm onto a bead and press down, waiting for the click to secure.
Shop the click charms
Click onto our energising Beaded Bracelets, and make it yours.
Add your click charms to...
Choose your stones, stack them up, and personalize with 9k gold Click Charms for a look that's uniquely yours.


Collectible, Customisable, Charming
Clip Charms
Crafted in 18k gold or rhodium plated sterling silver, clip on these meaningful designs to selected chain necklaces, bracelets & earrings. Choose from motifs, birthstones or zodiacs, and let your stack tell your story.
Meet the clip charms
In meaningful motifs to bring good vibes, only.
Add your clip charms to...
Choose from necklace and bracelet chains, plus staple hoops (the stacking possibilities are endless).