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Your Story, Your Stack®

The Charm Glossary

Tell your story through personalized jewelry. Read our go-to guide on all things charms, including how to attach, how to stack and how to make your stack yours.

Your Story, Your Stack®

The Charm Glossary

Tell your story through personalized jewelry. Read our go-to guide on all things charms, including how to attach, how to stack and how to make your stack yours.

Story Chain® Charms Click Charms Click Charm Builder Clip Charms Clip Charm Builder

Every piece of A&M jewelry has a hidden meaning, and charms let you tell your story with meaningful designs and gemstones. Prepare to be charmed by 9k gold and recycled sterling silver motifs, ready and waiting to customize your stack.

For Story Chain® & welding

Story Charms

Crafted in 9k solid gold, our Story Chain® & Welding charms are attached to your chosen chain by our expert jewelers in-store. In dainty designs to treasure, choose a unique combination to tell your story.

Create Yours Book in-store

For Story Chain® & welding

Meet the Story Charms

Gemstone Charms

View Charms

Zodiac Charms

View Charms

Initial Charms

View Charms

Motif Charms

View Charms

For our beaded jewelry and story strand bracelets

Click Charms

Crafted in 9k solid gold, our motif and initial Click Charms let you customize your Birthstone Beaded Jewelry and personalize your Story Strand bracelets. They’re little charms, with a lot of meaning.

Shop collection

Listen for the click

Shop the click charms

Click onto our energising Beaded Bracelets, and make it yours.

Make it Yours

Add your click charms to...

Choose your stones, stack them up, and personalize with 9k gold Click Charms for a look that's uniquely yours.

Collectible, Customisable, Charming

Clip Charms

Crafted in 18k gold or rhodium plated sterling silver, clip on these meaningful designs to selected chain necklaces, bracelets & earrings. Choose from motifs, birthstones or zodiacs, and let your stack tell your story.

Shop clip Charms
Your lucky charms

Meet the clip charms

In meaningful motifs to bring good vibes, only.

Clover Clip Charm in Gold
  • Clip Charm
  • Good Fortune
Clover Clip Charm in Gold
Clover Clip Charm in Gold
Clover Clip Charm in Gold

Clover Clip Charm in Gold

$70

18k Gold Plated Recycled Sterling Silver

Clover Clip Charm in Silver
  • Clip Charm
  • Good Fortune
Clover Clip Charm in Silver
Clover Clip Charm in Silver
Clover Clip Charm in Silver

Clover Clip Charm in Silver

$70

Rhodium Plated Recycled Sterling Silver

A&M x Hertility Vulva Charm in Gold
  • Clip Charm
  • Limited Edition
  • Empowerment
A&M x Hertility Vulva Charm in Gold
A&M x Hertility Vulva Charm in Gold
A&M x Hertility Vulva Charm in Gold

A&M x Hertility Vulva Charm in Gold

$70

18k Gold Plated Recycled Sterling Silver

Red Heart Clip Charm in Silver
  • Clip Charm
  • Almost Gone
Red Heart Clip Charm in Silver
Red Heart Clip Charm in Silver
Red Heart Clip Charm in Silver

Red Heart Clip Charm in Silver

$65

Rhodium Plated Recycled Sterling Silver

Shield Clip Charm in Gold
  • Clip Charm
  • Protection
Shield Clip Charm in Gold
Shield Clip Charm in Gold
Shield Clip Charm in Gold

Shield Clip Charm in Gold

$70

18k Gold Plated Recycled Sterling Silver

Make it yours

Add your clip charms to...

Choose from necklace and bracelet chains, plus staple hoops (the stacking possibilities are endless).

Essential 11.5mm Hoop in Gold
  • Add Charms
  • SOLD INDIVIDUALLY
Essential 11.5mm Hoop in Gold worn in lobe piercing with 8mm in helix
Essential 11.5mm Hoop in Gold
Essential 11.5mm Hoop in Gold worn in lobe piercing with 8mm in helix

Essential 11.5mm Hoop in Gold

$65

18k Gold Plated Recycled Sterling Silver

Essential 11.5mm Hoop in Silver
  • Add Charms
  • SOLD INDIVIDUALLY
Essential 11.5mm Hoop in Silver worn in conch piercing
Essential 11.5mm Hoop in Silver
Essential 11.5mm Hoop in Silver worn in conch piercing

Essential 11.5mm Hoop in Silver

$65

Rhodium Plated Recycled Sterling Silver