Connie started Astrid & Miyu from her kitchen table in her London flat, and turned it into the shining jewelry brand you know and love. Find out more about Connie, the story of A&M, as well as the top pieces from Connie's dreamy jewelry collection.

Connie Nam was born in Seoul and raised in Washington D.C. and Seattle. The hustle of the cosmopolitan city of London appealed to her and the lust for learning and growing enticed her to apply for the MBA at London Business School. She longed to turn her passion for business and love of unique, contemporary jewelry styles into an empowering and shining company of her own.

Immediately after graduating, her dream became a reality and she founded Astrid & Miyu in 2012. Connie started the company from her little flat in Notting Hill. The first ever Astrid & Miyu website cost just £500 to make and develop, and Connie handled everything from product design and marketing to sending orders. Post office visits became a daily occurrence.

• Serenity Pearl Charm Hoops in Gold - $130

  $130

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• Wave Crystal Huggies in Gold - $95

  $95

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• Triple Crystal Stud Earrings in Gold - $70

  $70

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• C Initial Pavé Pendant Necklace in Gold - $150

  $150

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• Serenity Pearl Beaded Necklace in Gold - $150

  $150

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• Illusion Double Chain Necklace in Gold - $150

  $150

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To celebrate 10 years of A&M, we spoke to Connie about her favorite pieces from the last decade. Watch below as she delves into her jewelry collection, sharing a few special memories along the way.

Unboxed Podcast

Listen to Connie & her guests explore what it takes for an aspiring entrepreneur to build an empire. In every episode, you'll hear Connie's and our guest's stories of their biggest mistakes and greatest lessons while building their businesses.

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